Developing

More people sharing your content from social media websites has a positive impact on your SEO. Firstly, social media shows other people what individuals (specifically real human beings) actually like versus regular basic SEO, which uses complex mathematical algorithms to tell you what robots feel is content you like. Google and Bing personalize search results based upon what your friends would like.

Simply by tweeting consistently (five – eight times a day) and adding the correct #hashtag, you will help promote yourself on Twitter for anyone interested in topics you tweet about. However, it is always important to add a “share this” or "follow us" hyperlink button on your blog/website. This will help your current clientele remain connected as well as giving individuals who land on your page the venue to connect with you. Other simple actions you can do are:

1. Promote it during your next client newsletter (if you have one)

Confused about how to best use Facebook, Twitter, or YouTube to promote your practice? Do bitly, Klout and hashtag sound like foreign words? Social media has become a vital and efficient way to get your voice heard and connect with patients. With the right tools, you can build a list of followers and become the
health-care authority that your patients and others will look to for information and advice.

Bringing Your Clinic into the Social Media Age

The internet is a great place to get information. The problem is that even a simple Google search will quickly overwhelm you with more information on your topic that you can ever digest. One of the ways I try to get around this is to subscribe to a few forums and blogs around my particular interests - including growing a naturopathic practice.

When you hire a new employee, make sure to follow the list below to fully integrate him/her into your practice.

1. Prepare his/her desk, cabinets, telephone and supplies
2. Engrave a nametag, and desk sign
3. Introduce to all employees
4. Outline what the employee should do that day and during the orientation period. Checklist of all tasks to be learned, and who is doing the training.
5. Tour of the office
6. Film the first introduction to a  patient
7. Assign a “buddy”

You’re Already Marketing

Introversion Isn’t a Character Flaw

We live in a culture that tends to value extraversion. Don’t buy in.

If you tend to be energized by time alone, and a little introspective, you’re in good company. Bill Gates, Warren Buffet and Steven Spielberg? Yep – all introverts. Who says introverts can’t find a little success in business?

There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some effort to market our services.