Developing

You’re Already Marketing

Introversion Isn’t a Character Flaw

We live in a culture that tends to value extraversion. Don’t buy in.

If you tend to be energized by time alone, and a little introspective, you’re in good company. Bill Gates, Warren Buffet and Steven Spielberg? Yep – all introverts. Who says introverts can’t find a little success in business?

There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some effort to market our services.

Now that you’ve opened your practice, you must keep your finances secure and avoid problems with your bank or lender. Make your loan payments on time and consult with your accountant any time a financial issue arises.

Accounting is more than reconciling numbers and writing cheques – successful financial practices rely on developing office systems that work for your practice. The best time to do this is one month after you open your clinic doors. Your patient numbers might be low at this time which you should provide you with a terrific opportunity to start creating an effective accounting system.