Starting

Any content that fits under the umbrella of starting your practice. Should include anything that requires the Starting submenu

Search Engine Optimization

If you have a website, there are ways to drive traffic to it. Search engine optimization, better known as SEO, is the practice of trying to maximize the possibility your audience will find your website by using a series of tools and techniques internally and externally on your personal website. By making these changes, you can increase the number of people who go to your website. There are numerous variables that can affect your SEO including key words used, other sites, numerous sites etc.

How Do Search Engines Work?

Twitter Basics

How do I tweet? (via web)

  1. Log in to your Twitter account.
  2. Type your tweet into the "What's happening?" box at the top of your screen.
  3. Make sure your update is fewer than 140 characters. (Twitter will count the characters for you!) Remaining characters show up as a number below the box.
  4. Click the "Tweet" button to post the tweet to your profile.
  5. You will immediately see your tweet in the timeline on your homepage.

Twitter 101

“How can a social network that restricts what I can say to less than 140 characters help my business?” This is a question many individuals starting their practice ask. Usually, it is followed up with “nobody cares about what I would tweet and what would I tweet about anyway?” These are all valid questions and to a novice, Twitter may seem like another tedious social networking platform that provides little benefit to start-ups.

Ten Tips for Putting a Price Tag on Yourself

1. Make sure your fees are clearly posted and understood by your patients before they begin treatment. There is nothing worse than a patient receiving a bill when they think they are covered by a government plan.

2. Don't be afraid to charge for your services. You have spent a lot of time and money to obtain you license and you deserve a return on that investment.

Accounting for Inventory

Journal entries accounting for the sale of product are slightly more complicated than selling services.  When you buy product you do not incur an expense. You only incur an expense when you sell it.

When you buy product you actually convert one asset, cash, for another asset, inventory.  So assume you purchase 50 bottles of supplement for a cost of $10/bottle.  The journal entry will be: 

Clinic Fees and Pricing

What should I charge?
Most ND rates are very reasonable especially compared to other "service" professions such as lawyers and plumbers! Set your own rates and feel comfortable about them. If you are providing exceptional advice and service to your patients they won't begrudge paying you a fair price.

A few hints about pricing:

  1. Don't be afraid to charge for your services. You've invested a lot in your knowledge and expertise. You deserve a fair return.

Before Signing a Commercial Lease

Hire a lawyer
This is one expense you can’t afford not to incur. And do it BEFORE you sign the lease, not after!

Square feet

Most commercial leases are quoted per square foot of space per year, rather than an overall amount per month. Bring you own measuring tape, and don’t pay for space like common hallways that you cannot use.

Commercial leases are different from residential leases

Setting Your Goals

Now is the time to actually write out some of your goals. Be positive and use the present tense. Start with simple goals. “Develop a successful practice serving the needs of elderly patients.”

Use the SMART method

  • Specific - Your goal should have sufficient detail. Don’t plan on seeing “more” patients. Plan on seeing 20 patients per week after the first six months of operation.

Independent Contractors and the Law

The distinction between an employee and an independent contractor is especially relevant when source deductions are concerned. As noted earlier, an employer must make certain deductions and remittances from the salaries and wages of its employees for amounts owing for employment insurance (El), the Canada Pension Plan (CPP), and income tax. In addition, the employer must also make employment insurance and Canada Pension Plan payments on behalf of all employees.

Employee or Independent Contractor?

As noted earlier, an employee is someone who works for you under a contract of service. An independent contractor, on the other hand, works for you under a contract for services. The distinction is a subtle but nonetheless important one.

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