Marketing

More people sharing your content from social media websites has a positive impact on your SEO. Firstly, social media shows other people what individuals (specifically real human beings) actually like versus regular basic SEO, which uses complex mathematical algorithms to tell you what robots feel is content you like. Google and Bing personalize search results based upon what your friends would like.

If you have a website, there are ways to drive traffic to it. Search engine optimization, better known as SEO, is the practice of trying to maximize the possibility your audience will find your website by using a series of tools and techniques internally and externally on your personal website. By making these changes, you can increase the number of people who go to your website. There are numerous variables that can affect your SEO including key words used, other sites, numerous sites etc.

How Do Search Engines Work?

Simply by tweeting consistently (five – eight times a day) and adding the correct #hashtag, you will help promote yourself on Twitter for anyone interested in topics you tweet about. However, it is always important to add a “share this” or "follow us" hyperlink button on your blog/website. This will help your current clientele remain connected as well as giving individuals who land on your page the venue to connect with you. Other simple actions you can do are:

1. Promote it during your next client newsletter (if you have one)

How do I tweet? (via web)

1. Log in to your Twitter account.
2. Type your tweet into the "What's happening?" box at the top of your screen.
3. Make sure your update is fewer than 140 characters. (Twitter will count the characters for you!) Remaining characters show up as a number below the box.
4. Click the "Tweet" button to post the tweet to your profile.
5. You will immediately see your tweet in the timeline on your homepage.

“How can a social network that restricts what I can say to less than 140 characters help my business?” This is a question many individuals starting their practice ask. Usually, it is followed up with “nobody cares about what I would tweet and what would I tweet about anyway?” These are all valid questions and to a novice, Twitter may seem like another tedious social networking platform that provides little benefit to start-ups.

Confused about how to best use Facebook, Twitter, or YouTube to promote your practice? Do bitly, Klout and hashtag sound like foreign words? Social media has become a vital and efficient way to get your voice heard and connect with patients. With the right tools, you can build a list of followers and become the
health-care authority that your patients and others will look to for information and advice.

Bringing Your Clinic into the Social Media Age

The internet is a great place to get information. The problem is that even a simple Google search will quickly overwhelm you with more information on your topic that you can ever digest. One of the ways I try to get around this is to subscribe to a few forums and blogs around my particular interests - including growing a naturopathic practice.

You’re Already Marketing

Introversion Isn’t a Character Flaw

We live in a culture that tends to value extraversion. Don’t buy in.

If you tend to be energized by time alone, and a little introspective, you’re in good company. Bill Gates, Warren Buffet and Steven Spielberg? Yep – all introverts. Who says introverts can’t find a little success in business?