What’s in it for me?
This is the first question you will get, although in most cases it will not be put so bluntly. Every lender wants to know whether they will get their money back, and what interest they will earn on their money while it is outstanding.
Put yourself in their shoes
Every lender has a horror story of a borrower who looked so nice, and honest, and hard working, and had such a great business plan …and then it all went bad and they moved to Mexico, without paying them back.