Blogging

The internet is a great place to get information. The problem is that even a simple Google search will quickly overwhelm you with more information on your topic that you can ever digest. One of the ways I try to get around this is to subscribe to a few forums and blogs around my particular interests - including growing a naturopathic practice.

Firstly, what IS a “blog”? A blog is a shortened form of “web log.” Blogs are usually maintained by an individual about a specific topic with regular comments, descriptions of events, graphics or videos and further links to sites of interest.

Most blogs are interactive, allowing visitors to leave comments and even message each other.

You may even want to start up your own blog to join the more than 200 million blogs that are already out there!

The Practitioner's Journey,run by friends of mine who often come to my class as guest lecturers, Dan Clements and Tara Gignac, ND. They operate a wonderful clinic in Collingwood and publish this blog as a labour of love to help other NDs. It’s always loaded with great practical suggestions.

If you give them your email you’ll get their blog delivered to your mailbox about once a month. It’s free and they will appreciate your feedback. You can also go back over their previous posts - a rich selection of tips for running a better practice.

My other favourite practitioner/educator is Brooke Thomas who has published an excellent guide on developing your practice, called Practice Building 101, which I share with my students and is available as a free download on her site. Her past blog entries(August 2010) are also free and informative.

Jennifer Hillier, ND, a clinic supervisor here at CCNM also publishes a very informative blog on various wellness topics.

This article on blogging will help you in the initial stages of setting up a blog. Finally, the ConversationAgent (marketing blog) addresses marketing via social media.